Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[40] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.

The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".
It’s interesting you mention Budweiser and branding. Many direct response marketers tend to be dismissive of brand building and may scoff at the idea of using emails and stories to, at least in part, build a brand for their business. What do you say to those people who are more inclined to just put an offer out there in an email and try to make as many sales as quickly as possible?
Shifting the focus to the time span, we may need to measure some "Interim Metrics", which give us some insight during the journey itself, as well as we need to measure some "Final Metrics" at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.
Another approach is to incorporate gifs into your design to get users to stay in the email longer. This example from Your Karma leads with the brand’s main selling point, its premium features. Then they call out the savings users get when they sign up. It’s like saying, “Hey, we have the best features. You can enjoy them too and save big if you act now.”
Another approach is to incorporate gifs into your design to get users to stay in the email longer. This example from Your Karma leads with the brand’s main selling point, its premium features. Then they call out the savings users get when they sign up. It’s like saying, “Hey, we have the best features. You can enjoy them too and save big if you act now.”
The best way to improve your storytelling skills is to listen to storytellers.  Any popular professional speaker will have his or her signature stories they tell. Watch what they reveal or don’t reveal. Become a reader, including fiction. Watch movies. Movies are looking for ways to affect your emotions, whether it’s an action mover or a tear jerker.

This article shows just how important it is to engage with them in every email and put your best foot forward with personality, stories, and relevance. Leverage your analytics which look at click thru rate and conversion rate to determine if you’re hitting your email marketing goals. Open rates are important but like subject lines, they just scratch the surface.


How Much of this Guide Should You Read? This guide is designed for you to read cover-to-cover. Each new guide builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.

There’s no avoiding it: internet marketing is critical for the success of your business in 2018. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.

A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.


When doing discounts and limited time specials, I’ll use “Reason Why” stories.  Here’s the reason why we’re making this offer.  It could be an event like Christmas, a birthday, or a “holiday” based on the business, itself such as the seventh anniversary of your first website.  Or I could be sharing the reason why the prices are so good, such as we purchased a huge inventory at discount prices or it’s a scratch-and-dent sale.
When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.
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