When you segment your list, you get a clear idea of who your potential customers are and who’re mere lurkers. You can segment your list according to their demographics, their open rates, their interest in your different products, past purchases, and so on. This way you can focus on selling different products to buyers who’re truly interested in purchasing them.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
What a fantastic article, I believe that making more money does require more interesting content especially via email. Taking the time to be sincere and honest while simultaneously informing of your product will definitely let people know more about you and the product you are selling. I think that when buying any product people want to feel connected somehow to whatever it is that they are buying. by being more of a “human”, instead of a “product” helps people to identify with you and not some object that is being pushed down their throats. Great post Ben!
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Get Started
A lot of times users are ready to buy but take their time doing so. One way to get them to act quicker is to send time sensitive offers. In the Creative Market example below, they offered people deep discounts if they bought before the deadline. The combination of the discount and the fear of missing out on a limited-time offer are enough to get people to buy.
It’s hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It’s a great solution for businesses that are risk-averse or don’t have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your ecommerce or B2B business. Get Started
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This guide will teach you how. Get Started
For email, the easiest type of story to get started with is a case study. Contact some of your happy customers and find out how they found your product and what results they have from it. Is anyone using what you sell in a unique way? Those are obvious stories to start with and perfect for proving both the problem your product solves and the promises you make.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.
To cease opportunity, the firm should summarize their current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.
Ben, My target market is Baby Boomers and their parents. It is my understanding that many of them use search engines to look up information on the internet, which explains the posts on my blogs. Almost all of them know how to use email. I like your idea of referencing pop-culture. My question is if I should reference today’s pop-culture to Baby Boomers or the stuff that was popular when we were kids. Sonia, a few months back you suggested building a “course” for autoresponders. I wanted to let you know that I am about half-way through with a course for Insurance Retirement Planning. Although each lesson has practical ideas of what people can do with insurance, at the end of each lesson I direct them to a place where they can buy my ebooks. I’m trusting that your concept of giving away free education will result in sales. I have seen the model work before. My concern is over what to do after the course is prepared to get people to subscribe. If it has no subscribers, it will not be read and will be a lot of work for nothing.
DisabledGO, an information provider for people with disabilities in the UK and Ireland, hired Agency51 to implement an SEO migration strategy to move DisabledGO from an old platform to a new one. By applying 301 redirects to old URLS, transferring metadata, setting up Google webmaster tools, and creating a new sitemap, Agency 51 was able to successfully transfer DisabledGO to a new platform while keeping their previous SEO power alive. Additionally, they were able to boost visitor numbers by 21% year over year, and the site restructuring allowed DisabledGO to rank higher than competitors. Their case study is available on SingleGrain.com.
And often my best producing specials, the ones with deadlines, are also connected to a story. For example, you run a 25% off everything special… because it’s your 20th wedding anniversary. That is a natural place to throw in a short story and how it applies to your business. The special offer itself becomes more believable simply because of a “Reason Why” type of story.
Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.