Great article, but I’d like to play the devil’s advocate for a moment. Personally, I receive emails every day, once or twice or week, or even on the weekends from professionals who are trying to sell me something or giving me a free teleseminar or webinar. I may open the emails or hit delete/spam. Do you constantly want to bombard people with emails when they’re probably received more than they want? What’s considered overkill?
And often my best producing specials, the ones with deadlines, are also connected to a story. For example, you run a 25% off everything special… because it’s your 20th wedding anniversary. That is a natural place to throw in a short story and how it applies to your business. The special offer itself becomes more believable simply because of a “Reason Why” type of story.
The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company. The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.
Ben, My target market is Baby Boomers and their parents. It is my understanding that many of them use search engines to look up information on the internet, which explains the posts on my blogs. Almost all of them know how to use email. I like your idea of referencing pop-culture. My question is if I should reference today’s pop-culture to Baby Boomers or the stuff that was popular when we were kids. Sonia, a few months back you suggested building a “course” for autoresponders. I wanted to let you know that I am about half-way through with a course for Insurance Retirement Planning. Although each lesson has practical ideas of what people can do with insurance, at the end of each lesson I direct them to a place where they can buy my ebooks. I’m trusting that your concept of giving away free education will result in sales. I have seen the model work before. My concern is over what to do after the course is prepared to get people to subscribe. If it has no subscribers, it will not be read and will be a lot of work for nothing.
Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn't honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.
Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. Initially, Dean admits his YouTube account struggled to get any views. Employing SEO methods like keyword optimization has enabled Dean to rise to #1 on YouTube for search results related to his business. He published his full strategy on Backlinko.
Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.