Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Get Started
Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[60]
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro. If you're considering another platform, check out our comparison guide before you make any decisions.
Don’t just tell them to check out your site. Tell them what action to take. Invite them to sign up for your free newsletter, enter a raffle, buy your product. Good examples: “Enroll in workshops today at www.digitalwork.com/promo,” “Enter to win a shopping spree in Paris by visiting us at http://offer.bravogifts.com/paris,” “Download the demo software at: www. download.com.”
For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.

And often my best producing specials, the ones with deadlines, are also connected to a story.  For example, you run a 25% off everything special… because it’s your 20th wedding anniversary.  That is a natural place to throw in a short story and how it applies to your business. The special offer itself becomes more believable simply because of a “Reason Why” type of story.

With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
I took-away the point of the article being that content of your emails are the most important component. Looking at a single email or an acquisition blast, I could buy the argument that Subject Lines and From Address determine if the email gets read. But as most of us know, email marketing is more effective at continuing the conversation and building a relationship with our customers.
I took-away the point of the article being that content of your emails are the most important component. Looking at a single email or an acquisition blast, I could buy the argument that Subject Lines and From Address determine if the email gets read. But as most of us know, email marketing is more effective at continuing the conversation and building a relationship with our customers.
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[29]
Dubbed by MarketingProfs as the “most let’s get down to business but not take ourselves too seriously while doing it marketing conference on the planet,” B2B Forum brings together many of the brightest minds in the industry around a singular focus: improving. The well-rounded agenda on tap will run the gamut of vital topics in the modern B2B marketing environment, offering opportunities to improve by learning from foremost experts and leaders in the field.
First of all, BuzzFeed has awesome subject lines and preview text. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. I especially love how the preview text will accompany the subject line. For example, if the subject line is a question, the preview text is the answer. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it:
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